Giving Children an Early Start on Financial Education
Helping educators and parents engage kids in conversations about basic money matters is a cornerstone of our approach to building financial capabilities. Since 2009, T. Rowe Price has conducted an annual survey in the U.S. that gives us insight into behavioural trends and opportunities that may help broaden the reach of our financial education programmes.
- Research shows that financial behaviours are set early in life.
- Children form attitudes and behaviours about money before they leave early high school, with parents and teachers being their biggest influencers.