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About Us 


Together, we can help lead the way

T. Rowe Price is committed to financial education for all ages and supporting our communities. In fact, it’s been part of our mission for more than 80 years.

We value long-term financial stability

Understanding basic financial principles is key to economic stability for individuals and communities. That's why T. Rowe Price is committed to helping people of all ages develop skills required to make wise financial decisions for themselves and their families. 

Opportunities to broaden our financial education outreach

  • We promote the development of basic counting skills in young children.
  • In primary school education, we support the development of basic math and personal finance skills.
  • With young adults, we aim to develop the high-level skills necessary for careers in the financial industry.
  • We give adults the tools to manage their own finances and help prepare their children for financial success.

Giving children an early start on financial education

Helping educators and parents engage young people in conversations about basic money matters is a cornerstone of our approach to building financial capabilities.

Since 2009, T. Rowe Price has conducted an annual survey in the United States that gives us insight into behavioural trends and opportunities that may help broaden the reach of our financial education programmes.

  • Research shows that financial behaviours are set early in life.
  • Children form attitudes and behaviours about money before they leave primary school, with parents and teachers being their biggest influencers.