Understanding basic financial principles is key to economic stability for individuals and communities.  That's why T. Rowe Price is committed to helping people of all ages develop skills required to make wise financial decisions for themselves and their families.  Helping people become educated investors has been a part of the T. Rowe Price mission for over 80 years.

• We promote the development of basic counting skills in young children.
• In K–12 education, we support the development of basic math and personal finance skills.
• With young adults, we aim to develop the high-level skills necessary for careers in the financial industry.
• We give adults the tools to manage their own finances and help prepare their children for financial success.

Helping educators and parents engage kids in conversations about basic money matters is a cornerstone of our approach to building financial capabilities. Since 2009, T. Rowe Price has conducted an annual survey that gives us insight into behavioral trends and opportunities that may help broaden the reach of our financial education programs.

T. Rowe Price has broadened its ongoing financial education initiatives with the Star Banks Adventure® free game and app. It makes learning about basic financial concepts fun and engaging for kids and is a great tool for parents and educators.

T. Rowe Price sponsors financial education programs, and our associates get involved—providing hands-on teaching of basic math and financial education concepts. Recent examples include: the National Junior Achievement Program and the Scholastic partnership.